Bottega Veneta Names Tennis Star Lorenzo Musetti as Global Brand Ambassador

Today’s fashion scene witnesses a significant move in celebrity endorsements as luxury fashion house Bottega Veneta announces a dynamic partnership with rising tennis sensation Lorenzo Musetti. Staying ahead in the competitive luxury market, brands continue to align with influential figures from the sports community, highlighting a notable trend toward authenticity and athletic prestige to amplify brand values and appeal to contemporary audiences.

Bottega Veneta Appoints Lorenzo Musetti as Global Brand Ambassador

Leading luxury brand Bottega Veneta has announced Lorenzo Musetti as its latest global brand ambassador, signaling the label’s increased commitment to bridging fashion with the dynamic world of sports. Ranked number 6 globally by the ATP singles rankings in 2025, Musetti is renowned for his graceful play, creative shots, and notable maturity on the court. His remarkable journey has seen him secure the junior singles title at the Australian Open 2019, a bronze medal at the Paris 2024 Olympics, and essential contributions in Italy’s Davis Cup victories in 2023 and 2024.

The announcement closely follows Musetti’s participation in Bottega Veneta’s recent ‘Craft is our Language’ campaign, which marked the 50th anniversary of the brand’s signature Intrecciato design. Emphasizing Bottega Veneta’s rich artisanal heritage and celebrating the powerful interplay of hand gestures that characterize Musetti’s athletic prowess, the collaboration speaks to the shared values and Italian heritage. Musetti’s involvement illustrates the luxury brand’s strategy to engage modern audiences through authentic and culturally resonant messaging, under the creative direction of Louise Trotter, the brand’s recently appointed creative director.